Shiva is a Graphic Designer, Type Designer, and Illustrator from Chennai, India. He follows a research-led, process driven work ethic to bring meaningful solutions to design problems. He has been awarded by Forbes for 30 under 30. Shiva’s practice has focused on Identity Systems, Publication and Exhibition Design, Custom Typefaces and Interactive Design for a wide range of international clients. He graduated from DJAD, Coimbatore, and then did MFA in Graphic Design from the Maryland Institute College of Art, Baltimore, USA. He has won many awards and recognition for his work in Type Design.
What do you do and whats your journey like? Where do you draw inspiration for your typefaces & projects in general? What are the peculiar characteristics of Indian typefaces? In one of your talks at DF, you drew a brilliant analogy of typefaces are like real human faces. Each has distinct features. Is there a saturation point because we are humans and becomes difficult to build further? In one of your interviews, you mentioned that Type is subliminal. What the are the challenges in making it so? Where do you see the Indian landscape of Font and typefaces in next 10 or 20 years where we have technology in one hand and illiteracy on other?