After finishing art school in Baroda, Rocky worked at Ogilvy and then Wieden + Kennedy in Delhi. Five years later, he quit advertising and immersed himself in type design. Since then, he has been thinking and working type with the Indian Type Foundry. His design heroes include typographers like Christian Schwartz, Kris Sowersby, Adrian Frutiger, as well as Indian artist Nasreen Mohamedi.