TASC Intelligence Press Kit

KULTURE Lab is a design laboratory helping brands discover their silver linings by generating solutions with local understanding and global relevance.

Brief

Kulture Studio received a brief to create a marketing/influencer kit to promote and launch a new Amazon Prime detective/comedy series called The Family Man. 

The Family Man is an Indianaction drama web series onAmazon Prime Video created byKrishna D.K. and Raj Nidimoru. Starring The Beloved Indian ActorManoj Bajpayee andPriyamani in the lead roles, it tells the story of a middle-class man secretly working as a world class analyst spy for T.A.S.C, (Threat Analysis Special Cell) abranch of theNational Investigation Agency in India that Predicts Terror attacks. 

The show is also all about the balance and sacrifice of a common man who is an Intelligence Threat Analyst Agent trying to save the country, while juggling his family life, which is very much relatable to the common Indian man juggling work and family on a daily basis.

Solution

The Kulture Studio in house design team worked closely with the core team at Amazon Prime to bring The Family Man project to life. We realised that everyone loves to be a spy detective for their country and wants to save the world some day. Through that lens, we delved into the world of Indian spies and came up with a design for a TASC Confidential Recruitment Folder Inviting press and influencers to join the team and become part of the world of The Family Man. Each spy folder is customised to the person and makes them feel like a real spy who is a part of a bigger mission. 

The Folder is filled with surprises, twists, tasks, codes that needs to be solved. Thus the press and influencers become part of the TASC Team and get Introduced to the show characters. The TASC Intelligence gathered builds their intrigue and mystery around the first episode helping to promote the show across the country.

Outcome

The Recruitment Folder was very well received across the press and the influencers and helped in the overall promotions. The Family Man series became a huge success across India and the world. It made many people watch the gripping series in its entirety in one go. It also catapulted Manoj Bajpayee into bonafide stardom in the TV series industry. We definitely can't wait for Season 2!

Agency - Kulture Shop  
Client - Amazon Prime
Creative Director - Kunal Anand  
Design Lead  - Sneha Iyer
Production - Kulture Shop

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