Audible, an Amazon company, is the world's largest producer of downloadable audiobooks.With Audible’s new Originals release sees a host of new relevant content aimed at the Indian market addressing a wide range of stories and social discourses.
It is “Indian cinema for your ears”.
- Amanda Mooney, Original Programming
With the success of our first engagement with Audible forMafia Queens of Mumbai, Amazon’s Audible Suno approached Kulture Shop to curate and create 9 audiobook covers in the vein of movie posters with a larger than life story and impact.
Audible Suno Originals is an immersive and intimate medium, completely on the edge of Indian cinematic culture. Wanting to stay true to this, our in house team curated multiple artists from the platform to create 9 completely original series. Each artist was hand picked and mapped to the appropriate title with project management, art direction and research provided by Kulture Shop.
My Ex Breast is a 5 star rated series from Audible Suno by Tahira Kashyap Khurrana. In this series, Tahira takes you on an intimate journey through a mad storm called breast cancer.
The Kulture Shop’s Art Lead and Illustrator, Sneha Iyer, created the key art visual which capture the optimistic, enigmatic personal Life of the Director and Writer Tahira Kashyap. She draws elements inspired from Tahira's life in a fun pop illustrative style along with creating a custom title design where she sees life with rose tinted glasses.
Trideviis an 8-episode fictional series about three mothers - Imli, Sifu, and Niko as they take on the highs and lows of love, careers, in-laws, and children.
We developed the characters and the key concept of the 3 women with the client and worked with the dynamic illustrator Tanya Eden. She captures in hermodern, feminist, glossy style, the most raw and honest moments between the 3 female friends.
This is a 24-episode series hosted by Neena Gupta. It explores the very edges of modern love and relationships. Spanning secret sex lives, open marriage, polyamory, missing parents, almost lovers, and everything in between, this series explores the intimacies of real stories and confessions from Arré writers across the country.
Danny Guy (photographer) captures intimate moments from young Indians across the country aiming to fairly represents members from across genders, identities and backgrounds.
Ananya Mehra is a foul-mouthed, unfiltered twenty-something who runs a podcast that divulges her entire life. Nothing is sacred or off limits. She records intimate, personal conversations with the people in her life and streams them on her show without them knowing.
Illustrator Sam Madhu's art is feisty, angry and powerful, and worked great with our concept for Pull to Refresh. We worked with her to create a custom key art illustration in a youthful, millennial colour pallette that
The Unexperts are experts at giving you the information you don’t need - unsolicited advice, ridiculous opinions, and really, really bad reviews. Each episode features a panel of Unexperts who will break down everything– from their old school teachers, to artificial intelligence, ghosts, the apocalypse, family, and more.
The talented illustrator Priyesh Trivedi, known for his cult loving artwork series Adarsh Balak, hand painted Abish Mathew and the entire artwork. We created an entire failed news anchor vibe with funny illustration elements along with a hand painted type that has a quirky character to it.
Picture Ke Peechhe is a series created and hosted by Rajeev Masand. It is about the untold making-of stories of the most enduring Hindi films of the past two decades. Each film’s director sits down with Rajeev to recollect their personal memories from the sets.
The Kulture Shop team worked closely with the Illustrator Sandeep Jaiswar to create the key art visual which makes the Audible listener feel like they are walking onto a set of a Bollywood movie. We also worked In house to create all the Key art for the different episodes with lead actors and directors, as the Illustration was being designed to be adaptable and flexible to all the Audible formats.
On December 12, 2019, Audible and some of India’s best-known writers and performers announced Audible Suno, a free, ad-free streaming service offering listeners in India unlimited access to over 60 exclusive audio shows in Hindi and English.
Initial customer reviews have praised Audible Suno’s powerful content. “Honest and Brave,” said a customer who described listening to My Ex Breast, starring Tahira Kashyap. “Must have app for all audio lovers,” said another. Overall the Audible was loved and received across the News, Publications and made Indian mainstream cinema loving audiences fall in love with audiobooks.
Agency - Kulture Shop
Client - Amazon
Brand - Audible
Creative Director - Kunal Anand
Art Director - Sneha Iyer
Tumhare Liye - Vibhav Singh
My Ex Breast - Sneha Iyer
Chuppe Saaye - Kunal Anand
Tridevi - Tanya Eden
Ae Dil Hai Complicated - Danny Guy (photographer)
Pull to Refresh - Sam Madhu
The Unexperts - Priyesh Trivedi
She Says She's Fine - Sneha Iyer
Picture ke Peeche - Sandeep Jaiswar