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CO-LAB - Comicstaan X Kulture Shop

CO-LAB - Comicstaan X Kulture Shop

As a collective of over 100+ leading Indian graphic artists driving a New Indian Art Wave, Kulture Shop believes that design can create impact through humour and good design. We’ve opened our doors to collaborate with brands, studios, agencies, and innovators to create unique design solutions for everyday problems.

Challenge 

Comicstaan Season 2 is India's most popular stand-up comedy competition web series on Amazon Prime Video. It's an eight-episode series that shows seven popular Indian comedian judges like Biswa Kalyan Rath, Kaneez Surka, Kanan Gill, Kenny Sebastian, Zakir Khan, Sumukhi Suresh and Neeti Palta in search of the next fresh and talented Indian stand-up comedian across the country.

The Comicstaan Team approached Kulture shop with a challenge to create a one of a kind Influencer Kit for Comicstaan Season 2 that would make the mainstream hindi heartland audience fall in love with regional comedy. Taping into the current campaign featured above. 

Insight 

About 89% of the population in India say they are suffering from stress compared to the world. Research says that when it comes to relieving stress, more giggles and guffaws are just what the doctor prescribes. With this insight we developed a stress kit resent by Comicstaan.

Solution 

Staying true to the concept of India mei Joke karna koi mazak nahi hai, we created the first Comicstaan Stress Aid Kit for influencers which has various types of comedy and objects to relieve different types of stress. 

It was important for us to use local dialects and play with puns and Hinglish wording utilising EKType's contemporary and clean multilingual typeface Mukta.

Execution 

The kit is titledHar स्ट्रेस ka Funny इलाज presented by Comicstaan, It contains witty product solutions in 4 custom boxes, curated and designed in a minimalist first aid box style for 4 types of major stress relief:

1. 'Life ka Stress' Box, with the message -  Hasi ka daily dose khao. Inside it, you can find your Daily Pill box filled with nostalgic sweets.

2. 'Work ka Stress' Box, carries the message - Emotions ko ghumao. It contains a fidget square. Each side has a different fidgeting tool to play with for different work stresses.

3. 'Family ka Stress' Box has the quirky message - Tension ko mastt dabao. It is almost a funny riddle to guess what the product is inside. This box contains the Smiley stress ball where you press and release the family stress.  

4. 'Health ka Stress' Box is captioned -  Anxietea ko pe jao. It contains a bunch of test tube green teas to ease different moods.


Outcome 

This Comicstaan stress aid kit was gifted to social media influencers, media and press houses across all the platforms. Launching Comicstaan Season 2 with a bang of local wit. The box connected audiences across the country that had one common problem - stress giving them one common solution - laughter and comedy. 

Comicstaan season 2 became a huge out of the box success catapulting stand-up comedy in India and made people look at comedy through a wider lens. As comedy can address social issues and wider social discourses. 

Agency - Kulture Shop 
Client - Amazon Prime Video
Brand - Comicstaan
Art Direction - Kunal Anand
Art / Copy Lead - Sneha Iyer
Photography - Pratik Punvat

 

WE LOVE TO WORK WITH DYNAMIC AND INNOVATIVE BRANDS THAT WANT TO BRING GREAT DESIGN TO THE FOREFRONT. IF YOU WOULD LIKE TO CO-LAB WITH KULTURE SHOP ON DESIGN SERVICE,  
E-MAIL US AT INFO@KULTURESHOP.IN 

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