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Co-Lab - Apple Music X Kulture Shop

Co-Lab - Apple Music X Kulture Shop

KULTURE SHOP IS A CURATED COLLECTIVE OF OVER +100 INDIAN GRAPHIC ARTISTS WHO ALONG WITH THE CREATIVE TEAM AT KULTURE SHOP SPEARHEAD AN ART MOVEMENT THAT REDEFINES INDIA’S VISUAL IDENTITY FOR THE 21ST CENTURY. THE IN-HOUSE DESIGN TEAM WAS APPROACHED BY BBH TO COLLABORATE ON THE LAUNCH OF AUDI Q8 IN INDIA.  

CHALLANGE:
 
Apple Music approached Kulture Shop with a question How can we bring the idea of 
Women Empowerment to life ?

IDEA

We Create 8 series of Art x Music Playlists that are Focused On Female Attributes Such As Love, Beauty, Adventure, Power… and bring the world of Art and music together to empower and inspire female listeners across the country and the world.

SOLUTION

Some of the leading women in the world of film and music such as Kareena Kapoor, Shruti Haasan and Sonam Kapoor were curated with their own playlists. They had been each assigned an attribute that suits their personality, such that it shines as an example to create a one of a kind Indian women empowered playlist.  

These playlists were brought to life by curated Kulture Shop artists who brilliantly captured the essence of the attributes. A fuchsia, black and white colour palette was used to tie the artworks into a cohesive series.

These 8 Art x Music playlists were then shared on iTunes, Apple Music.

I AM POWER
Apple Music Playlist

ART - JAS CHARANJIVA  X MUSIC PLAYLIST - KAREENA KAPOOR

Jas illustrated the cover for Apple Music playlist I Am Power for Kareen Kapoor and talks about how women should realise that all the power is within them and when they manifest their true power, magic happens. Listen to Kareena Kapoor's ‘I Am Power’ Playlist:

I AM ADVENTURE
Apple Music Playlist

ART - RESHIDEV RK  X MUSIC PLAYLIST - MONICA DOGRA

Reshidev illustrated the cover for Apple Music playlist I Am Adventure for Monica Dogra and has envisioned women as a space traveller, who is travelling to unchartered territories across the universe, her fearless eyes always looking for the next adventure. Listen to Monica Dogra's ‘I Am Adventure’ Playlist here:




I AM LIFE
Apple Music Playlist



ART - MIRA MALHOTRA  X MUSIC PLAYLIST - SONAKSHI SINHA

Mira Malhotra Illustrated for Sonakshi Sinha's Playlist 'I am Life' by Apple Music. “Evolution of man aside, the evolution of women is defined by millions of women giving birth and completing the circle of life.” – Mira Malhotra. Listen to Sonakshi Sinha's I Am Life Playlist here:

 


I AM BEAUTY
Apple Music Playlist



ART - SAMEER KULAVOOR  X MUSIC PLAYLIST - SONAM KAPOOR

Sameer Kulavoor has Illustrated for Sonam Kapoor's Playlist 'I am Beauty' by Apple Music. Sameer’s artwork talks about being beautiful both inside and by evolvingto understand what it really means. Listen toSonam Kapoor's ‘I AmBeauty' Playlist here:





I AM BOLD
Apple Music Playlist

ART - JASJYOT SINGH HANS  X MUSIC PLAYLIST - SHRUTI HAASAN

Jasjyot Illustrated for Shruti's Playlist 'I am Bold by Apple Music. Jasjyot has portrayed a woman, who has courage to face the world with her boldness, who is an all rounder who makes her own rules showing the face of a new woman of India. Listen to Shruti Haasan's I Am Bold Playlist here:

I AM GRACE
Apple Music Playlist

ART - SIDDHI YADAV  X MUSIC PLAYLIST - SONA MOHAPATRA

Siddhi Illustrated for Sona’s Playlist 'I am Grace’ by Apple Music. Siddhi has beautifully portrayed the female representation of grace in a woman, by depicting her like a Indian goddess of music.Listen to Sona's I Am Grace Playlist here:




 

I AM FIERCE
Apple Music Playlist

ART - SIDDHI YADAV  X MUSIC PLAYLIST - SONA MOHAPATRA

Sahil Illustrated for Anushka’s Playlist 'I am Fierce’ by Apple Music. Sahil has envisioned a fierce woman, one who is a symbol of equality,  She portrays the quality and fearlessness of the Tiger and has the entire world in her hands. Listen to Anushka's ‘I Am Fierce’ Playlist here:


I AM LOVE
Apple Music Playlist


ART - HEMANT KUMAR  X MUSIC PLAYLIST - CHINMAYI SRIPADA

Hemant has Illustrated for Chinmayi’s Playlist 'I am Love’ by Apple Music. Hemant has tried to capture the raw unapologetic emotion, a woman portrays when she is truly in love, where she gives out her heart to the people she loves while she plays different roles like being a mother, a sister, a friend, a lover and across many other loving relationships in her life. Listen to Chinmayi's ‘I Am Love’ Playlist here: 






The First Indian Apple Music x Kulture Shop Collaboration of the 8 Artists paired with the 8 Music Playlist Celebrities was successful in getting together Art and Music in one platform. It Bridged the gap and created a voice for women empowerment and embraced every type of woman.
 

WE LOVE TO WORK WITH DYNAMIC AND INNOVATIVE BRANDS THAT WANT TO BRING GREAT DESIGN TO THE FOREFRONT. IF YOU WOULD LIKE TO CO-LAB WITH KULTURE SHOP ON DESIGN SERVICE,  
E-MAIL US AT INFO@KULTURESHOP.IN 

#ARTISLIFE