Kulture Shop themes are tightly curated collections of artists’ interpreting a central topic or brief. With our latest theme, we want to give back the power to the artist.
Our latest theme – Propaganda – invites all artists to #CreatePropaganda.
What is Propaganda?
Propaganda is a name we use to describe media that is deliberately misinformative, usually to serve a political cause or motive. Originating from the Latin verb meaning “to spread”, propaganda is created specifically to be easy to share and populist. Posters are the classic piece of propaganda, cheap and easy enough to produce to distribute at a mass scale. Large enough to communicate a movement or ideology without being too complex.
Propaganda is often associated with material prepared by governments, but activist groups, companies and the media can also produce propaganda. Propagandist media usually peaks during war-time or political unrest.
What does propaganda look like in this day and age?
We live in a time when the President of the United States announces policy changes through Twitter. Now that we’re a long way from printing and distributing posters, communication is still extremely easy for powerful entities. Misinformation and ‘fake news’ plague the Internet, and big news publications tend to focus more on political scandal than actual politics. Most people get their news from Facebook who have admitted to manipulating what their users’ feeds look like especially when it comes to political content.
The rich visual language of classic Cold-War era propaganda still inspires artists and designers today. Shepard Fairey creates messages of hope and dissent but uses the visual cues of old government communication to phrase it. Artist and vocal anti-war protestor, Micah Wright repaints old military posters to reflect current topics. The colours, type and composition used in classic propaganda posters is dramatic and unsubtle, engineered to gather as many eyeballs as possible and provoke as much emotion as it can.
Brief: Create an iconic Propaganda Poster.
Manipulate crowds, revel in disinformation, play mind games, wage psychological warfare. Your work may choose to make light of propaganda posters and its usually serious material, or you might choose to paint a satire of our governments today. Create a symbol, communication or that will spread, that will be talked about that even may be followed. Take on Indian or global topics. Pick topics that relate to the wider public. Be sure to stay away from copyright infringement and show maturity as you champion your idea.
Please send us a high-res JPEG of the artwork along with a title and a short note about the artwork.
You can send us your entries at firstname.lastname@example.org by August 18, 2018.
You can also share your artwork on social media! Tag us at @kultureshopindia and use the hashtag #CreateSomething.