As a collective of curated leading Indian graphic designers, we’re opening our doors to collaborate with interesting brands, studios, innovators, agencies, and mad scientists. We’re on a mission to create unique work for a wide range of design experiences. In this post we feature three Kulture Shop artists who were asked to add their own unique twist to three Elle covers.

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Janine Shroff (View Artist Page)

“I liked how simple the cover photography supplied was. I wanted to emphasize that using just bold lines, the pattern of the star under Paloma’s eye and a limited colour palette reflecting the colours in the photo. Something like when you are in school and you use a tip-ex and black marker to doodle over a photo.

I’ve played around with thick and thin line work previously in my sketchbook, as well as with repeating pattern motifs and portraits and wanted to explore using that here in a photo-collage. Drew over the cover on tracing paper, then scanned that drawing and layered it over the final cover in photoshop adding some digital colour”

“What I like most about art is not knowing exactly how something will turn out. I challenge myself to draw better, think better and be more creative” – Janine Shroff

The illustrator last worked with ELLE for its November 2015 issue that celebrated the 150th anniversary of Lewis Carroll’s Alice In Wonderland, where she reinterpreted the Red Queen. Janine is currently working on a short comic for an Indian NGO about menstruation.

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Model: Paloma Monnappa, Photo Credit: R. Burman

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Sajid Wajid Shaikh (View Artist Page)

Sajid’s artwork for the cover sees cracked and warped marks around the model that represent time. Eyes are drawn with clocks instead of the pupil to suggest how time has gone in the blink of an eye. “For me, this cover issue represents organised chaos. I’ve also made a small illustration of the model next to her that shows the shift of an idea from a sketch to reality.

 “What excites me most about art is how it can represent human conditions without putting words to it” – Sajid Wajid Shaikh

Sajid who has also illustrated zodiac signs for ELLE’s astrology page back in 2016, showed us his creative potential with his interpretation of our 250th cover issue, which was inspired by the theory of time.

 

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Model: Dipti Sharma, Photo Credit: R. Burman

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Furqan Jawed (View Artist Page)

“The artwork aims to place the diverse and non-conformist models on the cover in a surrealistic space which is rooted in everyday realities, but takes the form of a more dreamy space, where one feels empowered to overcome any obstacles. The absurdities and un-realistic composition also points towards a future that could be dystopian but open-minded. This is a hopeful space welcoming unusual forms of expression and aesthetics which in turn is a reflection of function and requirements of the society at large as it races into the future.”

“The semantics of everyday visual media excite me to create work which celebrate the quotidian and mundane, while questioning accepted conventions, often in the form of exaggeration or satire” – Furqan Jawed

Furqan was also featured in ELLE’s December 2015 issue as an artist to watch out for. He will soon be working in Mumbai’s historic Sassoon docks and his work will be on display for the first time at this year’s Street Art Mumbai festival. Make sure you catch it.

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Model (L-R): Ravyanshi Mehta, Anjali Lama, Suzanne Baker Photo Credit: R. Burman

We love to work with such dynamic and innovative brands that want to bring great design to Indian consumers. If you would like to co-lab with Kulture Shop on a design project then mail us on info@kultureshop.in


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#ArtIsLife

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