Over the last 4 years Sanchit has been able to dodge being placed in a box. He was once a pure typographer churning out beautifully executed typefaces. He then expanded his focus to illustration and later 3D rendered artworks. Once again breaking the mould, he started his own studio, Struckby with design partner Prateek Upreti in 2016. Creating strong brand identities for cult heroes such as AIB. Find out more about Sanchit’s creative journey.
KS: Give us a brief backstory of you choosing Illustration as a career?
Sanchit: As a child, I was a quiet observer. Most of my skill development started at the early age of 4, when I would try to copy the cartoons I watched or read about in TV shows and comic books. I never practiced ‘drawing’ as much as I practiced ‘looking’. Being accepted into NID helped me take my first step towards a career in design. At NID, I pursued my studies as a communication designer. I never chose to be a pure illustrator and have always tried to switch roles according to what a project requires. I love the design process and find limitations in a focused skill based solution.
Cartoon Drawing by a 5 year old Sanchit
KS: In the last few years of you having being a practicing designer, any key moments or highlights that stood out for you?
Sanchit: . Key moments have always been about what other people have done for me and not about the work I have done. Working under Satya Rajpurohit, Itu Chaudhuri and Rajesh Dahiya have been the highlights in these 4 years. These experiences have helped me become a designer and not just a visual artist.
KS: Across the various types of design projects you take up, which medium is your favorite and why?
Sanchit: I don’t have a favourite medium. In my past projects, I have used hand skills, 3D rendering, photography, vector drawing, motion and sound. I enjoy creating unique solutions for client projects. Most of my past personal work has been typographic, but I try to move away from it constantly. I aim to make multi-genre art. In the future, I would like to explore space and physical materials. At Struckby we are working on a number of public installations.
“Hardwork Pays The Rich” is a comment on privilege
KS: Why the move away from pure typography as you clearly have a flair for it ?
Sanchit: If you are a Graphic Designer, you must know how to set type. Designing communication almost always needs type hence it is a large part of my professional work. In my personal work I don’t want any ‘typographer’ or ‘type designer’ tags. I draw letters amongst other things.
Darkstone is a hybrid black letter display font which combines features of the Fraktur and Old English. Darkstone is great for labels, mastheads, branding, advertising, posters, etc. Myfonts Debut March 26, 2014
Akhand Devanagari is a family of compact mono-linear typefaces. The family includes 8 font styles in upright and 8 in italics. Each of the 16 font styles contains 892 glyphs, offering full support for conjuncts and ligatures.It was developed with The Indian Type Foundry, 2012. It was later re-appropriated and released as Khand for Google fonts.
Turned to Bits – From a series mostly depicting abstract surreal landscapes, where meaning isn’t absolute; its moving consciousness from the organic sphere to the digital.
Seen Here (L-R): Katar – Mug | Galat – Coaster Set| Galat – Women Tee| Turned to Bits – A5 Frame | Kill Routine – Art Print | 555 – Art Print (Coming Soon) | Galat – Mens Tee | Katar – Laptop Skin | Galat – Coaster Set | Singularikitty – A5 Framed
KS: Tell us a little bit about How Struckby came about?
Sanchit: Prateek Upreti and I formed Struckby in 2015. Right now early in our careers, we want to experiment with work environments and culture. Struckby is a multidisciplinary practice. We create a new team for every project. Since all projects require specific expertise, we feel this format keeps the design process pure.
The Death Penalty Research Project is an attempt by National Law University, Delhi at documenting the socio-economic profile of prisoners sentenced to death in India and also at understanding their interaction with various facets of the criminal justice system. The report won the CII Design Excellence Award in 2016 under the publication design category.
KS: We love the work you did at Struckby for AIB, could you tell us a little about the process?
Sanchit: One half of the brief was about creating an alternative ad-wing under AIB while the other half explicitly demanded that people should look at the logo and say “Hmm. Nice Logo” 🙂
The Vigyapanti logo was designed to fit into their existing visual assets. The lettering is wide and sharp. To avoid a complete boxed and static appearance the strokes have slight bends which make the logotype softer.
AIB Vigyapanti Branding by Struckby – If 0 was the College Humour logo and 10 was the BBC logo, we created a 7. I’ll just share a glimpse of what is to come in the future.
KS: It is always exciting to know what an artwork means to the artist, can you talk to us about any one of the works curated by Kulture Shop?
Sanchit: ‘Kill Routine’ represents what I do everyday in my personal and professional work. Loops and repeating patterns make me stagnant. This thought just formed a visual where the desk is a metaphor for stagnation.
The artwork doesn’t say desk jobs are bad, only that they should be punctuated with other work which can make your time at the desk more rewarding.
Kill Routine – A2 Framed Art Print – Kill your routine or die with it
View Sanchit Sawaria’s Artist Page