Interview with Locopopo

Lokesh Karekar has a quick chat with us on his Mumbai based design studio Locopopo for the Kulture Shop Studio interview. His personal & studio work has been featured by Hindustan Times, The Telegraph, Timeout Mumbai, IDN, Creativegaga, Kyoorius ,to name a few. Last year his name was featured in Forbes - 30 under 30 list with leading young entrepreneurs in India.

KS: What kind of work does your practice specialize in?

Lokesh: We do pure design projects like identity and brand and communication design. We also create illustrations for brands, advertising agencies for campaigns, and also consult brands for their illustration requirements.

KS: What are some of the challenges you have found being an Independent studio in India?

Lokesh: Managing time and money and keeping a correct balance of both in a city like Mumbai is challenging. As an independent studio its very important to take up work you really love and like to do. Creating balance between creatively satisfying commercial projects and your personal body of work is challenging.

KS: Which is your favourite project in the last year and why?

Lokesh: A brand design project we worked on for a Indian Bistro based in Chicago called Mango Pickle. Its our one of the favourite projects from last year because of the pure and simple final output of the project. The Identity design is inspired from a graphic form of a mango with a simple typeface. The project will be on our website soon.

KS: Tell us more about the Locopopo Badges.

Lokesh: As an illustration studio Locopopo does illustrative products to celebrate various themes and styles inspired from local Indian topics. For example, series of badges on freedom fighters remind us about the great revolutionaries of the Indian independence movement. Series of hot and daily badges is a graphic take on amazing daily local things and inspirations.

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Locopopo's Freedom Fighters' Badges

Bags and Pouches by Locopopo

KS: Any future products we can look forward to get out?

Lokesh: We are working on an exciting project of creating a communication design language for a music festival - Bacardi Nh7 Weekender 2016. The project will be on our website soon.